Viber is an application for online voice and video calls, which is bind to your actual phone number. The combination of these colors brilliantly represents the purpose of the application and shows it as a reliable and strong one. The purple and white color palette of the Viber visual identity is a representation of freedom, unity, and creativity. The logotype of the famous application uses two different fonts for its composition, the strict and strong one for Rakuten, which looks very close to Mazzard H Semi Bold, and a smooth rounded sans-serif of the Viber part, pretty similar to VAG Rounded family fonts. Since 2014 Viber is owned by the world-famous Rakuten Group, a Japanese giant, which operates on the international market since the end of the 1990s. As for the Viber icon, it uses the same symbol as the official emblem of the app, and available in two variants - drawn in white on a purple square, or executed in purple lines and placed on white. The “Rakuten” lettering is now underlined by a sharp element, which adds strength and energy to the image. The circular Rakuten emblem was replaced by an iconic diagonally set handset in a word-cloud, executed in purple and white. 2018 – Todayīoth parts of the logo started to be written in purple in 2018.

The solid purple circle with a white “R” on it was set on the right from the logotype, pointing to the affiliation of the app to the company. The rounded sans-serif “Viber” logotype was drawn in purple and placed on the right from a traditional “Rakuten” inscription in black. The app was bought by Rakuten in 2017 and the logo was redesigned in the same year. The square had its angles rounded and was available in several versions - plain, gradient, and outlined. The white handset with three lines was placed on a purple background. The first square icon was introduced in the same year. The logo started looking brighter and more intense, reflecting the progressiveness of the brand. The emblem became enlarged in 2015, and the tagline changed its color from gray to purple in the same year.

freely” tagline in a traditional sans-serif typeface was placed under the emblem, on its right part. The redesign of 2012 made both elements of the logo while and placed them on a purple background color which had a contour of a word-cloud.

Blue viber logo